CONTEST
Competed
$3,000
This contest is closed.
Problem
Patexia is looking for descriptions of a cookie that can be placed on a visitor’s computer to track a visitor as they browse across different websites in order to facilitate the sharing of ad revenue generated from a displayed advertisement that is dependent on the user having visited an earlier website.
Submitted documents describing this system must be:
- filed or published before 11/28/2000
- not on the known references list
The entire submission must describe a system with the following participants:
- a website visitor who browses the Internet
- a first website
- a second website that is completely different from the first website
- a 3rd-party under contract with the second website’s owner to display advertisements
- an advertiser, unrelated to either website, paying for advertisements to display on the second website
Using these participants:
- when a visitor arrives at the first website, a tracking cookie is placed on their computer
- when the visitor arrives at the second website, the tracking cookie is recognized and the website displays an advertisement to the user
- where the advertisement is dependent on the visitor having previously visited the first website and is sold accordingly at a per-impression basis
- where there is a 3rd-party taking the revenue generated from the advertisement’s displays and paying a portion to the owners of both websites (less a cut of the revenue taken for itself)
This contest is for a prior art search for US Patent 7,822,639, with a focus on claims 24, 27, 28, 32, and 34, in the context of delivering advertisements to visitors as they browse different websites.
Questions
| # | Question | Value |
|---|---|---|
| 1 | Is the reference either a US patent filed, a foreign patent published, or a non-patent document published before November 28th, 2000? | T/F |
| 2 | Is the reference generally about a cookie that can be placed on a visitor’s computer to track a visitor as they browse across different websites in order to facilitate the sharing of ad revenue generated from advertisements targeted to that visitor? | T/F |
| 3 | Does the reference show that when a visitor arrives on a first website (1), the website’s host server places a cookie on the visitor’s computer? | 5 |
| 4 | Does the reference show that when the same visitor later arrives on a second website (2) they are shown an advertisement when the second website’s (2) server recognizes the cookie placed on the visitor’s computer by the first website (1)? | 10 |
| 5 | (4a) Does the reference further show that the advertisement is on behalf of some advertiser unrelated to the owner of websites (1) or (2)? | 25 |
| 6 | (4b)Does the reference further show that this advertisement was sold on a per-visitor-impression basis? | 10 |
| 7 | (4c) Does the reference further show that the owner of the second website (2) receives a portion of the per-visitor-impression revenue from the sale of this advertisement, with part of the remainder of the revenue going to the owner of the first website (1)? | 40 |
| 8 | (4d) Does the reference further show that this revenue splitting is executed by a 3rd-party under a contract with the owner of the second website (2)? | 10 |
Additional Notes
This is a Prior Art Search contest aimed at determining if a patent idea was known and publicly available before a patent was filed.
+5 bonus points will be awarded for non-patent literature and for foreign language references.
This contest will close on Sunday, June 7th, 2015 at 11:59 PM PST.
Please review the Contest Rules. For more information on how to submit to this Contest type, please read the Intro to Prior Art Search page.
