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Patent Known References
| Type | Patent Country | Patent Number |
|---|---|---|
| Patent | US | 5774170 |
| Patent | US | 5790785 |
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| Patent | WO | 1998034189 |
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Published Known References
| Type | Title of NPL |
|---|---|
| Other | 24/7 Real Media Inc.-TFSM Form S-1/A filed Apr. 14 1999. |
| Journal | Ad Agencies Play with Internet Strategies; Frohlinger's Marketing Report vol. 12 No. 8; Apr. 26 1999. |
| Other | Adshare Concepts (www.newshare.com 1996 as per Achive.org). |
| Journal | "Aho Williamson Debra; ""Program Rewards Frequent Visitors: Sportsline USA Develops Way to Create Loyalty and Grow Database""; Advertising Age p. 50; May 17 1999." |
| Journal | "Battelle John; ""The Search-How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture""; pp. 167-171; 2005." |
| Journal | "Broussard Gerard; ""How Advertising Frequency Can Work to Build Online Advertising Effectiveness""; International Journal of Market Research; Winter 2000." |
| Journal | "Cartwright David; ""Learn More About Who Uses Your Site""; Internet Magazine; p. 145; Jun. 2000." |
| Journal | "Chang et al.; ""'Goodies' in Exchange for Consumer Information on the Internet: The Economics and Issues""; in ""Internet and the Digital Economy Track""; Proc. 31st Annual Hawaii Int'l. Conference on System Sciences; vol. IV; 1998." |
| Journal | Cookies Misfortune?; Yorkshire Post; Apr. 5 2000. |
| Journal | "Duberman Josh; Beaudet Michael; ""Privacy Perspectives for Online Searchers (Internet/Web/Online Service Information)""; Searcher; Jul. 2000." |
| Other | Engage Technologies Inc.; Form S-1A; filed with SEC; pp. 36-50; Jul. 19 1999. |
| Other | Excite@Home Announces TrueMatch Charter Advertising Program; press release Nov. 1 1999. |
| Journal | "Homer Steve; ""We know where you live""; Independent; Mar. 6 2000." |
| Journal | "Hunt J. Timothy; ""Moving Target . . . ""; Financial Post; p. 48; Oct. 1 2000." |
| Other | In re Doubleclick Inc. Privacy Litigation; Opinion and Order SDNY 154 F. Supp. 2d 497 Filed Mar. 29 2001. |
| Journal | "Langheinrich et al.; ""Unintrusive Customization Techniques for Web Advertising""; Computer Networks; pp. 1259-1272; 1999." |
| Journal | MatchLogic Launches Intelligent Targeting Service internetnews.com; Oct. 7 1998. (www.clicz.com/news/article.php/12001). |
| Journal | NetGravity Announces New Internet Marketing Service for Advertising Agencies; Secures Top Ad Spenders as Initial Customers; PR Newswire; Jan. 25 1999. |
| Journal | Online Marketers Continue to Milk Cookies Despite Resistance from Privacy Advocates; Interactive PR vol. 3 No. 5 Mar. 10 1997. |
| Journal | "Reimers Barbara DePoma; ""Getting Personal-Advanced Analytics Can Help E-businesses Land Customers""; InformationWeek; Jan. 3 2000." |
| Journal | "Smolova Klara; ""Unlocking the Ad Power of the Web""; Prague Tribune; May 27 1999." |
| Journal | "Winn Jane Kaufman; Wrathall James R.; ""Who Owns the Customer? The Emerging Law of Commercial Transactions in Electronic Customer Data""; Business Lawyer; Nov. 2000." |
