News and Analysis
Innovation, Technology, and IP News
Feed tagged as "branding":
In today's digital landscape, protecting your trademarks has become more challenging than ever before. With the rise of e-commerce... Read More »
Trademark infringement is a serious legal matter that can result in costly damages, lost revenue, and harm to a company's reputation... Read More »
Filing a trademark application with the United States Patent and Trademark Office (USPTO) can be an important step for any business or... Read More »
Trademark attorneys play a crucial role in the USPTO registration process. They are legal professionals who specialize in trademark law... Read More »
Yesterday, the United States Supreme Court heard arguments in a trademark dispute between whiskey maker Jack Daniel's and VIP... Read More »
In today's digital age, trademarks are becoming increasingly important for businesses looking to protect their brand in the online... Read More »
Trademarking colors is a unique way to protect a brand's visual identity and set it apart from competitors. Companies like Owens... Read More »
Earlier this year, in late May, Patexia released its Trademark Intelligence 2022 Report analyzing the trademark prosecution landscape... Read More »
A trademark battle seems to have started, and it’s quite unusual not only because it involves a child battling his parent but also... Read More »
Imagine if someone, right now, went to the USPTO and filed a trademark registration that is too similar to yours? One of... Read More »
In the day you begin to use your business’s name and logo, you have actually begun to build your trademark as well as ... Read More »
IP generally and patents specifically, prevent others from using your solution, trademark and design. In this direction, having a patent... Read More »
Trademark registration is an important and sometimes even difficult step towards your brand building but nothing ends there. As a matter of fact, the more... Read More »
Yesterday, Mark Zuckerberg announced the Facebook company changing its name into Meta as part of his plan to focus on developing a virtual world. While the... Read More »
Trademark is a very wide term. As the USPTO defines it, A trademark can be any word, phrase, symbol, design, or a combination... Read More »
How do people experience and interact with your company? If you want to make an impact in the innovation market, you need an innovative branding strategy. ... Read More »
Less than two weeks ago, Netflix launched Qwikster, its DVD and Blu-Ray spinoff. The Internet balked, with public outcry greater than even for the hated new Facebook... Read More »