Cadence management system for consumer promotions | Patent Publication Number 20190355013

US 20190355013 A1
Patent NumberUS 11030647 B2
Application Number16397333
Filled DateApr 29, 2019
Priority DateJun 29, 2012
Publication DateNov 21, 2019
Original AssigneeGroupon
Current AssigneeBytedance Ltd.
Inventor/ApplicantsDavid Thacker
Sean O'Brien
Amit Aggarwal
International
1
G06Q
National
0
Field of Search
0

Systems and methods are presented for managing the cadence (e.g., frequency or rate) that electronic promotion correspondence is sent to a consumer. A system may access a target cadence indicator associated with a consumer that indicates of a target rate for sending electronic promotion correspondence to the consumer. The system may also determine an actual cadence indicator for the consumer over a predetermined period of time and analyze a potential electronic promotion correspondence for sending to the consumer. The system determines whether to send the electronic correspondence to the consumer based on the target cadence indicator, the actual cadence indicator, and the analysis of the electronic promotion correspondence

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