Patexia Interest Groups

Product Design > Summary

Product design is the process of creating a new product to be sold by a business to its customers. It is the efficient and effective generation and development of ideas through a process that leads to new products.

In a systematic approach, product designers conceptualize and evaluate ideas, turning them into tangible products. The product designer's role is to combine art, science, and technology to create new products that other people can use. Their evolving role has been facilitated by digital tools that now allow designers to communicate, visualize, and analyze ideas in a way that would have taken greater manpower in the past.
Celebrating Swiss innovation and design in Boston - Magazine - The Boston Globe Andreas Rufer, deputy consul at swissnex Boston, thinks designers from his country and... Read More »
Design innovation drives Pernod Ricard’s success The renewed version of Imperial, the best-selling whiskey brand in Korea. (Pernod Ricard)In the high-end liquor... Read More »